Main Navigation

Case studies: Sales and Marketing Consulting

Data and broadband product strategy delivers increased target ARPU
Client retention strategy linked to product strategy are key to increasing target market size for an incumbent
Develop the Enterprise Market
BT Advise for Communications delivered a new strategy and a business plan to help a mobile operator successfully address the Enterprise market.
Establishing effective portfolio management and governance
The introduction of portfolio management framework helps to ensure product strategy and project execution is always linked to the company’s business strategy with a structured methodology of prioritisation
Improving response time to new market opportunities and competition
How accelerated development of marketing strategy and portfolio enabled a quick response to market opportunities and competition
Interim management transforms state-owned operator into private enterprise
Dedicated support and expertise made it possible to offer highly complex products that still met customer targets
Launching IPTV
BT helps an operator launch a new IPTV service providing technical and management skills
Launching of new operator – testing customer experience
BT helps a client ensure it has seamless cooperation between core teams in the organisation for successful launch of new products. Furthermore it helps bring client-facing staff up to speed on new products, bring services and technologies to ensure high customer service from day one
Marketing advice establishes new revenue stream for mobile data platform
Local content providers were few and difficult to target until a portal allowed them to easily upload and manage content
Maximise NGN Investment
Maximise NGN investment through business transformation
Mobile TV Market Assessment
BT helps an investor fully understand the complex elements of the market, the market players, their role in the value chain, the risks and the opportunities to be able to build and evaluate the business case for this significant long-term investment
New wave portfolio differentiates products for fixed operator in APAC
Growth into new markets was approached with greater confidence through timely knowledge sharing
New Wave Product Portfolio Strategy
BT assists a client develop new fixed-mobile customer value propositions, increase market share to drive sustainable competitive advantage and short term return on investment for “New Wave” services
Process excellence leads to increased speed to market
A well-defined product development process assists an incumbent launch new products in reduced timescales
Sales and marketing advice accelerates product development for fixed operator
Common product capabilities enabled a service-oriented approach to implementation, and simplified the migration to NGN
Sales and marketing insight enables application service provider to diversify
To diversify a product based portfolio to include managed services required an experienced operator’s perspective

Call us: +44 20 7777 6777

Address: 
BT Global Services
BT Advise for Communications
pp 27, Aldershot TE/TRS
Ordnance Road
Aldershot
Hants
United Kingdom
GU11 2AH


stdClass Object ( [nid] => 77 [type] => page [language] => en [uid] => 1 [status] => 1 [created] => 1288167642 [changed] => 1288167642 [comment] => 0 [promote] => 0 [moderate] => 0 [sticky] => 0 [tnid] => 0 [translate] => 0 [vid] => 77 [revision_uid] => 1 [title] => Case studies: Sales and Marketing Consulting [body] =>
Data and broadband product strategy delivers increased target ARPU
Client retention strategy linked to product strategy are key to increasing target market size for an incumbent
Develop the Enterprise Market
BT Advise for Communications delivered a new strategy and a business plan to help a mobile operator successfully address the Enterprise market.
Establishing effective portfolio management and governance
The introduction of portfolio management framework helps to ensure product strategy and project execution is always linked to the company’s business strategy with a structured methodology of prioritisation
Improving response time to new market opportunities and competition
How accelerated development of marketing strategy and portfolio enabled a quick response to market opportunities and competition
Interim management transforms state-owned operator into private enterprise
Dedicated support and expertise made it possible to offer highly complex products that still met customer targets
Launching IPTV
BT helps an operator launch a new IPTV service providing technical and management skills
Launching of new operator – testing customer experience
BT helps a client ensure it has seamless cooperation between core teams in the organisation for successful launch of new products. Furthermore it helps bring client-facing staff up to speed on new products, bring services and technologies to ensure high customer service from day one
Marketing advice establishes new revenue stream for mobile data platform
Local content providers were few and difficult to target until a portal allowed them to easily upload and manage content
Maximise NGN Investment
Maximise NGN investment through business transformation
Mobile TV Market Assessment
BT helps an investor fully understand the complex elements of the market, the market players, their role in the value chain, the risks and the opportunities to be able to build and evaluate the business case for this significant long-term investment
New wave portfolio differentiates products for fixed operator in APAC
Growth into new markets was approached with greater confidence through timely knowledge sharing
New Wave Product Portfolio Strategy
BT assists a client develop new fixed-mobile customer value propositions, increase market share to drive sustainable competitive advantage and short term return on investment for “New Wave” services
Process excellence leads to increased speed to market
A well-defined product development process assists an incumbent launch new products in reduced timescales
Sales and marketing advice accelerates product development for fixed operator
Common product capabilities enabled a service-oriented approach to implementation, and simplified the migration to NGN
Sales and marketing insight enables application service provider to diversify
To diversify a product based portfolio to include managed services required an experienced operator’s perspective
[log] => [revision_timestamp] => 1288167642 [format] => 3 [name] => ideadmin [picture] => [data] => a:0:{} [path] => case-studies/sales-and-marketing-consulting [field_related_cs] => Array ( [0] => Array ( [nid] => [safe] => Array ( ) [view] => ) ) [field_related_services] => Array ( [0] => Array ( [nid] => [safe] => Array ( ) [view] => ) ) [field_related_dl] => Array ( [0] => Array ( [nid] => [safe] => Array ( ) [view] => ) ) [field_related_links] => Array ( [0] => Array ( [url] => [title] => [attributes] => [view] => ) ) [taxonomy] => Array ( ) [page_title] => [nodewords] => Array ( ) [build_mode] => 0 [readmore] => [content] => Array ( [body] => Array ( [#weight] => -3 [#value] =>
Data and broadband product strategy delivers increased target ARPU
Client retention strategy linked to product strategy are key to increasing target market size for an incumbent
Develop the Enterprise Market
BT Advise for Communications delivered a new strategy and a business plan to help a mobile operator successfully address the Enterprise market.
Establishing effective portfolio management and governance
The introduction of portfolio management framework helps to ensure product strategy and project execution is always linked to the company’s business strategy with a structured methodology of prioritisation
Improving response time to new market opportunities and competition
How accelerated development of marketing strategy and portfolio enabled a quick response to market opportunities and competition
Interim management transforms state-owned operator into private enterprise
Dedicated support and expertise made it possible to offer highly complex products that still met customer targets
Launching IPTV
BT helps an operator launch a new IPTV service providing technical and management skills
Launching of new operator – testing customer experience
BT helps a client ensure it has seamless cooperation between core teams in the organisation for successful launch of new products. Furthermore it helps bring client-facing staff up to speed on new products, bring services and technologies to ensure high customer service from day one
Marketing advice establishes new revenue stream for mobile data platform
Local content providers were few and difficult to target until a portal allowed them to easily upload and manage content
Maximise NGN Investment
Maximise NGN investment through business transformation
Mobile TV Market Assessment
BT helps an investor fully understand the complex elements of the market, the market players, their role in the value chain, the risks and the opportunities to be able to build and evaluate the business case for this significant long-term investment
New wave portfolio differentiates products for fixed operator in APAC
Growth into new markets was approached with greater confidence through timely knowledge sharing
New Wave Product Portfolio Strategy
BT assists a client develop new fixed-mobile customer value propositions, increase market share to drive sustainable competitive advantage and short term return on investment for “New Wave” services
Process excellence leads to increased speed to market
A well-defined product development process assists an incumbent launch new products in reduced timescales
Sales and marketing advice accelerates product development for fixed operator
Common product capabilities enabled a service-oriented approach to implementation, and simplified the migration to NGN
Sales and marketing insight enables application service provider to diversify
To diversify a product based portfolio to include managed services required an experienced operator’s perspective
[#title] => [#description] => [#printed] => 1 ) [field_related_cs] => Array ( [#type_name] => page [#context] => full [#field_name] => field_related_cs [#post_render] => Array ( [0] => content_field_wrapper_post_render ) [#weight] => -2 [field] => Array ( [#description] => [items] => Array ( [0] => Array ( [#formatter] => default [#node] => stdClass Object *RECURSION* [#type_name] => page [#field_name] => field_related_cs [#weight] => 0 [#theme] => nodereference_formatter_default [#item] => Array ( [nid] => [safe] => Array ( ) [#delta] => 0 ) [#title] => [#description] => [#theme_used] => 1 [#printed] => 1 [#type] => [#value] => [#prefix] => [#suffix] => ) [#title] => [#description] => [#printed] => 1 ) [#single] => 1 [#attributes] => Array ( ) [#required] => [#parents] => Array ( ) [#tree] => [#context] => full [#page] => 1 [#field_name] => field_related_cs [#title] => Related Case Studies [#access] => 1 [#label_display] => above [#teaser] => [#node] => stdClass Object *RECURSION* [#type] => content_field [#printed] => 1 ) [#title] => [#description] => [#printed] => 1 ) [field_related_services] => Array ( [#type_name] => page [#context] => full [#field_name] => field_related_services [#post_render] => Array ( [0] => content_field_wrapper_post_render ) [#weight] => -1 [field] => Array ( [#description] => [items] => Array ( [0] => Array ( [#formatter] => default [#node] => stdClass Object *RECURSION* [#type_name] => page [#field_name] => field_related_services [#weight] => 0 [#theme] => nodereference_formatter_default [#item] => Array ( [nid] => [safe] => Array ( ) [#delta] => 0 ) [#title] => [#description] => [#theme_used] => 1 [#printed] => 1 [#type] => [#value] => [#prefix] => [#suffix] => ) [#title] => [#description] => [#printed] => 1 ) [#single] => 1 [#attributes] => Array ( ) [#required] => [#parents] => Array ( ) [#tree] => [#context] => full [#page] => 1 [#field_name] => field_related_services [#title] => Related Services [#access] => 1 [#label_display] => above [#teaser] => [#node] => stdClass Object *RECURSION* [#type] => content_field [#printed] => 1 ) [#title] => [#description] => [#printed] => 1 ) [#content_extra_fields] => Array ( [title] => Array ( [label] => Title [description] => Node module form. [weight] => -5 ) [body_field] => Array ( [label] => Body [description] => Node module form. [weight] => -3 [view] => body ) [revision_information] => Array ( [label] => Revision information [description] => Node module form. [weight] => 3 ) [author] => Array ( [label] => Authoring information [description] => Node module form. [weight] => 4 ) [options] => Array ( [label] => Publishing options [description] => Node module form. [weight] => 5 ) [menu] => Array ( [label] => Menu settings [description] => Menu module form. [weight] => -4 ) [path] => Array ( [label] => Path settings [description] => Path module form. [weight] => 6 ) [path_redirect] => Array ( [label] => URL redirects [description] => Path redirect module listing [weight] => 30 ) [nodewords] => Array ( [label] => Meta tags [description] => Meta tags fieldset. [weight] => 10 ) ) [#pre_render] => Array ( [0] => content_alter_extra_weights ) [field_related_dl] => Array ( [#type_name] => page [#context] => full [#field_name] => field_related_dl [#post_render] => Array ( [0] => content_field_wrapper_post_render ) [#weight] => 1 [field] => Array ( [#description] => [items] => Array ( [0] => Array ( [#formatter] => default [#node] => stdClass Object *RECURSION* [#type_name] => page [#field_name] => field_related_dl [#weight] => 0 [#theme] => nodereference_formatter_default [#item] => Array ( [nid] => [safe] => Array ( ) [#delta] => 0 ) [#title] => [#description] => [#theme_used] => 1 [#printed] => 1 [#type] => [#value] => [#prefix] => [#suffix] => ) [#title] => [#description] => [#printed] => 1 ) [#single] => 1 [#attributes] => Array ( ) [#required] => [#parents] => Array ( ) [#tree] => [#context] => full [#page] => 1 [#field_name] => field_related_dl [#title] => Related Downloads [#access] => 1 [#label_display] => above [#teaser] => [#node] => stdClass Object *RECURSION* [#type] => content_field [#printed] => 1 ) [#title] => [#description] => [#printed] => 1 ) [field_related_links] => Array ( [#type_name] => page [#context] => full [#field_name] => field_related_links [#post_render] => Array ( [0] => content_field_wrapper_post_render ) [#weight] => 2 [field] => Array ( [#description] => [items] => Array ( [0] => Array ( [#formatter] => default [#node] => stdClass Object *RECURSION* [#type_name] => page [#field_name] => field_related_links [#weight] => 0 [#theme] => link_formatter_default [#item] => Array ( [url] => [title] => [attributes] => [#delta] => 0 ) [#title] => [#description] => [#theme_used] => 1 [#printed] => 1 [#type] => [#value] => [#prefix] => [#suffix] => ) [#title] => [#description] => [#printed] => 1 ) [#single] => 1 [#attributes] => Array ( ) [#required] => [#parents] => Array ( ) [#tree] => [#context] => full [#page] => 1 [#field_name] => field_related_links [#title] => Related Links [#access] => 1 [#label_display] => above [#teaser] => [#node] => stdClass Object *RECURSION* [#type] => content_field [#printed] => 1 ) [#title] => [#description] => [#printed] => 1 ) [#title] => [#description] => [#children] =>
Data and broadband product strategy delivers increased target ARPU
Client retention strategy linked to product strategy are key to increasing target market size for an incumbent
Develop the Enterprise Market
BT Advise for Communications delivered a new strategy and a business plan to help a mobile operator successfully address the Enterprise market.
Establishing effective portfolio management and governance
The introduction of portfolio management framework helps to ensure product strategy and project execution is always linked to the company’s business strategy with a structured methodology of prioritisation
Improving response time to new market opportunities and competition
How accelerated development of marketing strategy and portfolio enabled a quick response to market opportunities and competition
Interim management transforms state-owned operator into private enterprise
Dedicated support and expertise made it possible to offer highly complex products that still met customer targets
Launching IPTV
BT helps an operator launch a new IPTV service providing technical and management skills
Launching of new operator – testing customer experience
BT helps a client ensure it has seamless cooperation between core teams in the organisation for successful launch of new products. Furthermore it helps bring client-facing staff up to speed on new products, bring services and technologies to ensure high customer service from day one
Marketing advice establishes new revenue stream for mobile data platform
Local content providers were few and difficult to target until a portal allowed them to easily upload and manage content
Maximise NGN Investment
Maximise NGN investment through business transformation
Mobile TV Market Assessment
BT helps an investor fully understand the complex elements of the market, the market players, their role in the value chain, the risks and the opportunities to be able to build and evaluate the business case for this significant long-term investment
New wave portfolio differentiates products for fixed operator in APAC
Growth into new markets was approached with greater confidence through timely knowledge sharing
New Wave Product Portfolio Strategy
BT assists a client develop new fixed-mobile customer value propositions, increase market share to drive sustainable competitive advantage and short term return on investment for “New Wave” services
Process excellence leads to increased speed to market
A well-defined product development process assists an incumbent launch new products in reduced timescales
Sales and marketing advice accelerates product development for fixed operator
Common product capabilities enabled a service-oriented approach to implementation, and simplified the migration to NGN
Sales and marketing insight enables application service provider to diversify
To diversify a product based portfolio to include managed services required an experienced operator’s perspective
[#printed] => 1 ) [links] => Array ( ) )